Proactive Threat Assessment, Monitoring and Prevention
for Email Service Providers

Impressionwise is known world-wide for being the foremost expert in email hygiene and validation. Our technology allows you as an ESP to proactively engage with potential and current senders to evaluate their lists in a way that focuses on the various challenges ESP's are faced with regarding compliance throughout the lifecycle of a sender.

Most ESP's continue to use old, ineffective techniques of detecting bad or abusive senders, evaluating senders while protecting deliverability. Our service assists ESP's in the onboarding, automated-policing, and rehabilitation of senders. Impressionwise's ESP program not only allows you to proactively protect the deliverability of your network resources. Learn how an ESP can mitigate the risk of accepting new users, increase the lifetime value of a customer while building, and longevity amongst your customer base.

Our service assists you in the onboarding, automated-policing, and rehabilitation of senders. This specialty program not only allows you to proactively protect the deliverability of your network resources. Learn how an ESP can mitigate the risk of accepting new users, increase the lifetime value of a customer while building, and longevity amongst your customer base. To achieve this we focus on the following areas:


A Smarter Way to Onboard

Onboarding new users can be an arduous process. Impressionwise helps you automate your current vetting process and make informed onboarding decisions with a comprehensive view saving you resources, increasing your profitability, and providing your deeper insight into your potential new clients. Specifically, this can be achieved by sending all new customer data within your data warehouse for review via secure API calls so the data as a whole remains under your control. For existing customer data, we recommend an initial bulk scan to bring all data into the same safe envelope with detailed reporting of any non-deliverable or threat elements suggested to be suppressed from active sending.

The typical ESP's threat alert system approach is limited in the fact that other than pre-sending content analysis, their main risk evaluating criteria is based upon comparing a senders list against previously collected user bounce and complaint data. In contrast, at Impressionwise records are scanned against a global view of real-time feedback at the time of the actual cleansing, utilizing no data from aged repositories (such as used by simple black list-based method to scrub against and repost). This type of cleansing model is based on self-learning algorithms designed to catch newly deliverability and threat changes as they happen. This process ensures a more effective cleansing with minimal to no false positives, and in addition to gaining unprecedented views and insight, reveals hidden aspects of your data not normally found with traditional scrubbing.

Because of these differences, ESP's typically employ our resources as the bedrock of their sender onboarding and self-policing programs to remain proactive and combat any negative sending environment affects to ensure a positive campaign outreach each and every time.


Automated Reputation Awareness

Our Network eReputation Sentinel which empowering ESPs with a view a user's network resources in real-time, detect problems before they arise, and alert the deliverability team in addition to the affected client before problems become bigger issues with the ability to monitor thousands of IP's in a real-time, automatically, client-transparent way.

This service provides the best possible visibility into what your network health is and what reputation metrics can be monitored for continued delivery improvement by helping you identify if their IP's are blacklisted, which blacklists, and how to begin the removal process.

Many ISP/ESP's purchase, sell, and allocate large blocks of IPs. Currently, they have no idea about the reputation of these IPs without checking them manually. With our Network Sentinel, you get the best insight into the reputation of these networks and the ability to watch a prospective IP allocations reputation over time while ensure the deliverability of IP provisioned. Head off potential sales issues by keeping tabs on your block reputations.


Maintain Your Deliverability

Protect your deliverability by constantly monitoring email list quality and proactively removing non-deliverable or threat addresses before they leave your network. Simply, this can be achieved by sending an automated, daily stream of all customer data within your data warehouse for review via secure API calls so the data as a whole remains under your control. While we recommend an initial daily check as a matter of course, customizable, client-specific intervals can be set to address higher maintenance clients versus other customers who may only require weekly or monthly checks.


Rehabilitation

When a customer's email data quality falls below compliance thresholds affecting your sending environment, the email service provider must take immediate action. This can be a delicate point in the ESP's relationship with a user in which the ESP can be the bad cop or the hero by successfully mitigating issues and maintaining revenue flow. Impressionwise offer’s client-specific, troubleshooting and cleansing services weather working with the customer directly in the form of a referral or anonymously thru the ESP to resolve any network related resource threats.

Impressionwise is quite proud or our industry leading, List Profile Report referencing the data we purport to be undeliverable versus validated and trap free. Our line item reporting or detailed documentation of any individual email address removed or labeled as non-deliverable from your sender's list as part of the email validation and cleansing process, is widely regarded as a must.

This detailed report is typically used by the sender as well as the ESP identify and confirm removal of the threat or root cause of the delivery and reputation issues affecting the sender's resources.


Simply, Trusted Communications

We build integrations and APIs to enhance the onboarding and monitoring of users, as well as provide valuable insight throughout the entire lifecycle of an email marketer. Our comprehensive daily analysis provides a granular view into the exact quality of an email list that can be used to augment your current compliance and deliverability monitoring solutions.