Every Email Marketer Needs Impressionwise
As the old bulk messaging adage goes, "All good and bad comes from the data". It is with this focus in mind that Impressionwise’s data hygiene services are designed to remove non-deliverable data elements while purging any email-based traps, secondary moles, and other third party oversight seeds. This service is designed to help minimize the number of email bounces, keep you off third party blacklists, and enhance the consistency and deliverability of the data provided...See more
While traditional black list comparison, which consists of your data being compared against a list of trap addresses is widely practiced, it is a fundamentally flawed approach to the removal of traps. These lists are relatively static and are only as good as the day the data was gathered. The data used is compiled from unknown or unqualified third party sources – someone else’s opinion – and their data is often dated and flawed.
Impressionwise’s on-demand scanning is a new innovative approach in which your data records are scanned against a global view of real-time feedback at the time of the actual cleansing, utilizing no data from aged repositories (such as used by simple black list-based method to scrub against and repost). This type of cleansing model is based on self-learning rule sets designed to catch newly created traps or existing trap configuration changes as they happen. This process ensures a more effective cleansing with minimal to no false positives, and in addition to gaining an unprecedented view and insight, reveals hidden aspects of your data not normally found with traditional scrubbing. All of this results in rich, comprehensive reporting of a highly deliverable address list... See less