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Let the results,
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themselves!
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All good and all bad
comes from the data

As the old bulk messaging adage goes, “All good and bad comes from the data”. It is with this focus in mind that Impressionwise’s data hygiene services are designed to remove non-deliverable data elements while purging any email-based traps, secondary moles, and other third party oversight seeds. This service is designed to help minimize the number of email bounces, keep you off third party blacklists, and enhance the consistency and deliverability of the data provided.

Why Impressionwise

While traditional black list comparison, which consists of your data being compared against a list of trap addresses is widely practiced, it is fundamentally flawed approach to removal of traps. These lists are relatively static and are only as good as the day the data was gathered. The data used is compiled from unknown or unqualified third party sources – someone else’s opinion – and their data is often dated and flawed.

Impressionwise’s on-demand scanning is a new innovative approach in which your data records are scanned against a global view of real-time feedback at the time of the actual cleansing, utilizing no data from aged repositories (such as used by simple black list-based method to scrub against and repost). This type of cleansing model is based on self-learning rule sets designed to catch newly created traps or existing trap configuration changes as they happen. This process ensures a more effective cleansing with minimal to no false positives, in addition to gaining an unprecedented view and insight, revealing hidden aspects of your data not normally found with traditional scrubbing. All of this results in rich, comprehensive reporting of a highly deliverable address list.

Key Service Features

Impressionwise’s data intelligence platform is based on policy-driven rule sets and real-time scanning algorithms that use a multi-layered approach to identify, validate and protect against a wide range of e-mail-based threats.

Recipient- LevelDomain-Level
snippe.caInternational
Spamtrapjim.banesaool.comKey Mis-Stroke
Profane-LacedF^^kutgc.beSpamtrap
Habitual Protestorrharrishois.netHabitual Protestor
Litigatoruce.catchvcooley.comLitigator
Malicioussexpunk69southernsign.comSaaS Protected
Fabricatedjohn.evktgihadsfocus.comParked Site
Decoy Keyfake.mx@affluencefloral.comInvalid DNS
Role Accountsupportyahoo.comValidated
Non-Deliverableblackholespof.orgMole Network
TLD Trapjohn.doe64artsolympus.netNon-Deliverable
Key Mis-Strokejohnd%nlashback.comMonitoring Seed
Mobile8149898723edgemobile.netFTC DNE Quarantine
Validatedjohndoebpsma.orgClickbot Quarantine
kartrackraceway.comBlackhole

Having so many possibilities within your list is not always a good thing for your sending reputation. Impressionwise's scans and analyzes your data for all possible combinations of known problematic or non-deliverable email addresses. Key cleansing and validation system features include:

Core Validation and Cleansing Process

  • Threat Classification and removal of direct traps, secondary mole traps, bot clickers, quarantined elements, and third party oversight seeds, generally from numerous, publicly observed leading spam advisory and email traffic monitoring sites
  • Identification of managed anti-spam, network protected domains, or SaaS Threat Classification (unknowing recipients turned into secondary moles or involuntary traps).
  • Removal of invalid TLDs or top level domain extensions as determined by IANA database (The Internet Assigned Numbers Authority)
  • Removal of non-deliverable domains and email addresses (DNS validation, parked and invalid TLDs and syntax error emails) based per RFC standards
  • Duplicate address removal
  • Classification of Domestic and International domains thru our proprietary non-intrusive geo IP solution in which indentifies the IP address of the receiving domain. In addition to proprietary views as sourced from IANA (Internet Assigned Numbers Authority) Root Zone database and Regional Internet Registries (AFNIC, APNIC, ARIN, LACNIC, RIPE)
  • Role account removal. A role account is an email address that is not associated with a specific person, but rather with an office, position, group or task. Role accounts can be broadly classified as either technical or nontechnical. (i.e. postmaster@, abuse@, sales@, support@, info@, legal@, or inquiries@, etc.)
  • Removal of self learning, recipient address-based, complex pattern recognition algorithms that have the capacity to change and learn from experience. Designed for those dynamic, hard to find HAMY (Hotmail, AOL, MSN, Yahoo) and other top provider traps
  • Removal of mobile users (as sourced from the FTC DNE List)
  • Litigious address removal – removal of litigators and collaborative anti-spam activists historically known to purposely seed their email address(es) for the historical purpose of litigation
  • Removal of addresses containing threat strings (bad words, known trap phrases, names, etc.)
  • Removal of known, habitual protestors (industry recognized as complainers or screamers) in which have declared they do not wish to receive any form of unsolicited commercial email from any source
  • Character field removal – removal of leading and trailing spaces within data fields

Reporting and Deliverables

Impressionwise is quite proud or our industry leading, List Profile Report referencing the data we purport to be undeliverable versus validated and trap free. Our line item reporting or detailed documentation of any individual email address removed or labeled as non-deliverable from your list as part of the email validation and cleansing process, is widely regarded as a must.

The Deliverables consist of specifically designed, data exports and accompanying email validation and cleansing report. In order to provide our client’s with the most flexibility and detail, Impressionwise provides you with several, individual exports in a variety of popular delimited formats that are designed to be used individually or in combination to achieve our client’s specific needs. See File Export Specifications for more detail.

Automated Data Feeds

Our automated Data Feed system provides real-time and batch cleansing of email addresses. The platform is accessible via an API/web service as well as offered as an automated FTP service as described below:

HTTP Feed API with Post Back Response - Accessible via a RESTful web service for 24/7/365 near real-time data cleansing. This popular option allows for the flexibility to post the cleansing response results to one or many other sites to allow for automated, middle tier cleansing from your POS or feed directly from your website. For additional detail, see HTTP-In-Line Feed Setup.

HTTP Feed API with In-Line Response – This high speed processing option is designed for continuous, REAL-time, data cleansing with results provided within the initial posting transaction response. API resources are identified by URLs and interacted with using the standard HTTP methods. For additional information, see HTTP-PostBack Feed Setup.

FTP Feed Service - Designed for automated, batched submissions of larger volume data sets. This service is designed for those clients who receive data on a regularly scheduled basis (such as hourly, daily or weekly) which allows 24/7 access to Impressionwise cleaning services without the wait time of traditional processing in a secure manner. This service comes in two submission variations; first is  the traditional sending of the data to Impressionwise servers for processing, the second option allows for the data to be housed on the client’s FTP server with Impressionwise automatically downloading and processing.  For additional detail, refer to FTP Feed Setup.

A simple set up of data source location(s) and format allows you to post multiple files in multiple formats at your convenience for an automated cleaning.


“The Effect”

Historically, clients have widely reported numerous benefits, some not initially thought of, while gauging the overall effectiveness from a list cleaned by Impressionwise. The result can best be summated in what is come to be known as “The Effect”

  • enhanced deliverability
  • faster delivery to more domain’s (expanded footprint)
  • enhanced online reputation and ISP engagement scoring
  • security enhancement – reduced or no third party oversight
  • enhanced or prolonged resource usage (reusable resources)

While initially our clients usually come to Impressionwise to resolve a specific problem(s) to which Impressionwise has become known industry-wide for, they immediately realize the unanticipated positive effect the additional benefits of a highly effective cleaning thru the data set’s overall effectiveness.


Questions? Please feel free to contact us with any questions you may have regarding our services. If you would like to move forward with our complimentary test scan, simply click on Getting Started to find data transfer and formatting instruction and let the results speak for themselves!