iPaaS Automation Guidance

Prerequisites (All Platforms)

Before you begin, ensure you have:

• An active Impressionwise Email Verification & Threats Removal or Threat Removal (Hygiene) Only service account
• Your Impressionwise API key
• Access to the iPaaS platform (Integrately, Make, or Zapier)
• A trigger source (e.g., HubSpot, Salesforce, form submission, spreadsheet)

Your API key can be generated from the Impressionwise client portal.

Integrating Impressionwise with Integrately

Integrately uses HTTP-based actions to connect to services without native apps.

Step 1: Create a New Automation

• Log in to Integrately
• Click Create Automation
• Select your trigger app (e.g., HubSpot → New Contact)

Step 2: Add Webhook / HTTP Action

• Choose Webhook by Integrately
• Select POST request

Step 3: Configure the Impressionwise API Call

• Impressionwise offers multiple email data cleaning services; please select the appropriate option below to configure the API call that matches your use case.
• To implement Email Verification & Threats Removal Service, see detailed documentation at: Verification / Threats API.
• For Threat Removal (Hygiene) Only Service, see detailed documentation at: Threats Only API.
• Important: Ensure the correct service account is selected, as using the wrong service may result in incorrect processing, unexpected charges, or incomplete results.

Step 4: Map the Response

1. Use returned fields as shown. For detailed explanation and guidance see the associated service documentation links above.
2. Each API response includes the following fields, which describe the overall classification result, threat sub-classification, and processing time associated with the submitted email address.
3. 2. Update CRM fields, tag records, or route logic based on results.

Step 5: Test & Activate

• Run a test
• Enable the automation

Best for: Simple, fast automations with minimal configuration.

Integrating Impressionwise with Make.com

Make.com provides the most flexibility and scalability, making it the preferred platform for Impressionwise workflows.

Step 1: Create a Scenario

• Log in to Make.com
• Click Create a new scenario
• Choose your trigger module (e.g., HubSpot → Watch Contacts)

Step 2: Add HTTP Module

• Add HTTP → Make a request

Step 3: Configure the API Request

• Impressionwise offers multiple email data cleaning services; please select the appropriate option below to configure the API call that matches your use case.
• To implement Email Verification & Threats Removal Service, see detailed documentation at: Verification / Threats API.
• For Threat Removal (Hygiene) Only Service, see detailed documentation at: Threats Only API.
• Important: Ensure the correct service account is selected, as using the wrong service may result in incorrect processing, unexpected charges, or incomplete results.

Step 4: Parse the Response

• Make automatically parses JSON
• Use filters to:
• Block invalid or risky emails
• Route high-risk threats
• Continue workflow for valid emails

Step 5: Add Follow-Up Actions

Examples:

• Update CRM contact fields
• Append results to Google Sheets
• Send Slack alerts
• Trigger bulk workflows

Step 6: Test & Schedule

• Run once to test
• Enable scheduling or instant triggers

Best for: Multi-step, high-volume, and enterprise workflows.

Integrating Impressionwise with Zapier

Zapier is ideal for simple, event-driven automation.

Step 1: Create a Zap

• Log in to Zapier
• Click Create Zap
• Choose a trigger app (e.g., New Lead in Salesforce)

Step 2: Add Webhooks by Zapier

• Action: Custom Request
• Method: POST

Step 3: Configure the Impressionwise API Call

• Impressionwise offers multiple email data cleaning services; please select the appropriate option below to configure the API call that matches your use case.
• To implement Email Verification & Threats Removal Service, see detailed documentation at: Verification / Threats API.
• For Threat Removal (Hygiene) Only Service, see detailed documentation at: Threats Only API.
• Important: Ensure the correct service account is selected, as using the wrong service may result in incorrect processing, unexpected charges, or incomplete results.

Step 4: Use Returned Data

• Create conditional paths based on detailed explanation and guidance see the associated service documentation links above.
• Each API response includes the following fields, which describe the overall classification result, threat sub-classification, and processing time associated with the submitted email address.
• If deliverable → continue workflow
• If risky/invalid → tag, block, or notify
• Update CRM fields or stop downstream actions

Step 5: Test & Turn On

• Test the Zap
• Publish

Note: Zapier is best for lower-volume or simpler workflows due to task-based pricing.

Common Impressionwise Automation Use Cases

Real-Time Lead Verification

• Trigger: New lead/contact created
• Action: Verify email via Impressionwise
• Result: Update CRM status instantly

Bulk List Hygiene

• Trigger: Scheduled workflow
• Action: Verify large batches
• Result: Remove threats before campaigns

Multi-System Orchestration

• Trigger: Lead in Salesforce
• Actions:
• Verify email
• Update HubSpot
• Log to Sheets
• Alert Slack

Platform Comparison Summary

Final Recommendation

Impressionwise recommends iPaaS automation platforms, particularly Make.com, for most customers due to:

• Faster deployment
• Multi-platform support
• No-code flexibility
• Scalable email verification and threat removal

Ready to integrate? Explore our iPaaS Apps & Connectors documentation or contact our team to learn how Impressionwise can fit seamlessly into your workflow.