An email service provider such as Constant Contact, MailChimp, GetResponse, or Aweber can serve well email marketers who want the sending process and all subsequent things such as bounce, unsubscribe, and complaint processing to be carried out by the 3rd party.
But you should be aware that while providing high deliverability, email service providers have strict terms and conditions. If you violate their terms and conditions, they will suspend your account in an attempt to protect the ESP's sender reputation.
The main reasons most of email service providers will shut your account down are
- High Abuse Complaints
- High Bounce Rates
- High Unsubscribe Rates
- Direct Complaints
- DNSBL Blacklistings
Don’t even try to upload an email list hoping to clean it from bad addresses after the first email campaign. Use a reputable email hygiene service, such as Impressionwise designed to remove email threats, eliminate email bounces, keep you off third party blacklists, and enhance the deliverability of your data while maximizing recipient engagement.
Increased Deliverability
- Faster more consistent delivery
- Expanded delivery footprint
- Increased inbox placement
- Higher engagement propensity
Enhanced Sender Reputation
- Higher ISP engagement scoring
- Prolonged network resource usage
- Decreased life-cycle costs
- Increased conversion rates
Impressionwise’s data intelligence platform is based on policy-driven rule sets and real-time scanning algorithms that use a multi-layered approach to identify, validate and protect against a wide range of e-mail-based threats while protecting your sending reputation,
The email service provider won’t allow you to clean your list by mailing to it. Before you start sending emails through an ESP, make sure that your email database is as clean as possible to protect your account from being banned or suspended and increase your email campaigns’ performance. Also, by eliminating bad addresses from your list, you reduce your costs with the ESP.
Learn how Impressionwise could make the difference between a successful campaign outreach or negative hit to your online reputation by completing a complimentary evaluation today!...
