According to Campaign Monitor, for every $1 spent, email marketing generates upwards of $38 in ROI – it's no wonder email marketing is more powerful than ever before.
With so many different avenues in which to reach customers, why are so many turning to email vs social media or other outlets? Simply put, email campaigns, when implemented successfully, are more profitable than any other channel. In McKinsey's report, they state that Email alone can be 40 times more effective at acquiring new customers than Facebook or Twitter.
You'll notice in the above paragraph, we stated the phrase "when implemented successfully". That phrase is key. Any one person can go out and send to an email list. However, to achieve great results and truly maximize your ROI, you need to embrace the tactics by which many email marketing professionals live and breathe.
- Create Relevant (and Eye-Catching) Content
- With so many amazing platforms out there that enable you to DIY great looking email campaigns, there is no reason for sloppy content. Take the time to create something that engages your subscribers and makes them want to keep reading.
- It's Time to Go Mobile
- Make sure your emails are optimized for viewing across multiple devices. Over 60% of adults view online content via a minimum of two different devices each day. According to Campaign Monitor, email opens on mobile devices have grown by over 30% in the past 5 years.
- Keep Those Lists Clean
- If you want higher engagement - (which, hint hint, leads to higher ROI) - cleaning your lists on a regular basis to remove hard bounces and threat related elements such as spam traps is imperative. This tactic will eradicate those pesky email addresses that like to complain about your mail and decrease your sender reputation. Plus, you save money in the long run by not paying your ESP to send to recipients who will bounce or end up in the spam folder! It's a win-win!
With the email marketing industry bigger than ever, it is vastly important to stay up to date and relevant. And the best way to do that is to maintain a relevant list. Get your hands on a personalized List Profile Report from Impressionwise through a complimentary evaluation to see how a clean list can impact your sender reputation and ultimately your ROI...
