Impressionwise Email Verification and Spam Trap Removal

Documentation


Best Practices

Recommended Usage Guidance

The guidelines presented below will ensure you are adhering to email best practices, enabling more emails to reach the inbox. As a result, you will mitigate any risk associated with emailing to potentially “bad” addresses and you will experience additional opens, higher click through rates, increased conversions, and more revenue while protecting your online reputation.

Icon Green Safe to Send
Icon Yellow Send ONLY if Recipient was organically acquired with user-based submission evidence OR has purchase activity within last 90 days (open/click activity excluded)
Icon Red Do Not Send

Testing and Evaluation

As such, we recommend the following testing methods when declining the recommended use of the Suppress or DNE export in lieu of a customized suppression based on one or more of the individual exports within the Details sub-folder. To ensure a successful evaluation, ensure proper A/B testing procedures are followed. As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect deliverability and e-reputation of each network’s resources (domain and IP used). Simply stated, in network A use the recommended DNE and for network B make use of the combination of individual suppressions to conduct the desired test.


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